YOUNG GUV /// ANNOUNCES GUV IV (ALBUM) & CHANGE YOUR MIND (VIDEO) OUR CULTURE, NORTHERN TRANSMISSIONS, EXCLAIM, PASTE, STEREOGUM, NPR
Just last month YOUNG GUV (aka songwriter Ben Cook) released his latest masterpiece, GUV III, and today the ever-prolific musician is already back to announce its sequel, GUV IV, due out June 24th from via Run For Cover and Hand Drawn Dracula Records.
PRE-ORDER GUV IV : Pre-save / Bandcamp
PRESS : BROOKLYN VEGAN, NEW COMMUTE, RAVEN SINGS THE BLUES, NORTHERN TRANSMISSIONS, TREBLEZINE, OUR CULTURE, EXCLAIM, PASTE, STEREOGUM, NPR
Where GUV III encapsulates Cook’s most instantly accessible guitar pop songwriting (earning praise from the likes of Stereogum, SPIN Magazine, Paste Magazine, Uproxx, and many more), GUV IV represents the most sonically adventurous side of Young Guv. Cook has an unparalleled ability to write perfect power pop but GUV IV highlights his expertise with the many other sounds and styles that have dotted Young Guv‘s expansive catalog over the years. The record effortlessly moves between hazy, Madchester-inspired rave ups, twangy California jangle, and even homemade sophisti-pop–while always retaining Cook’s undeniable melodies. GUV IV‘s lead single “Change Your Mind” blends pedal steel guitar with a nearly psychedelic mood that transports the listen to the New Mexican desert where it was written.
